Oscar Health brand story
In the past, Oscar Health repeatedly reinvented its brand, never truly embracing what makes us different: our deep member understanding and consistently inventive spirit. After wrapping up an in-depth brand strategy project, we wanted to help employees at all levels get to know the brand. I worked on a custom web experience that tells our brand story and gets employees excited about Oscar’s future. My responsibilities included content strategy, UX, visual design, art direction, and development in Readymag.
